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State of mobile 2022

The State of Mobile 2022 report helps brands and publishers transform their business to survive and thrive in today’s mobile-first economy.

The report provides in-depth analyses for 17 industries and 30 markets and uses an interactive format allowing readers to dive into the rich data and insights. Read the industry's leading mobile report covering everything you need to know about how to win on mobile in 2022, including:

  • Which high-growth and emerging sectors are poised for mobile disruption: how to monitor shifts in mobile economy and seize the next big opportunity
  • Decode the secrets to success in the rapidly growing mobile gaming market: how App Annie’s Game IQ can give you granular actionable insights
  • How to compete on a global stage with increasing competition — 2 million apps launched in 2021 alone: how the latest market sizing, rankings, advertising and app store optimization data can help you rise above the competition
  • Which apps are winning with consumers: what are the most popular apps across gaming, finance, social media, food & drink, shopping and how are these players reshaping their industries
  • Where Gen Z, Millennials and Baby Boomers are opening their mobile wallets: how to maximize your revenue potential from consumer shifts in video streaming, dating, finance, retail, gaming, social, food delivery, health and fitness and more
  • How to capitalize 4.8 daily hours spent in the top mobile-first markets and grow your top line: mobile ad spend to top $350 billion in 2022

Ready to take your mobile performance to the next level? Read The State of Mobile 2022 Report.