Building the world’s largest wellbeing network for travelers

Building the world’s largest wellbeing network for travelers unknown

The travel-tech start-up BODDY has entered into a binding merger agreement with the Danish company TrainAway. BODDY, founded in 2019 and based in Zurich, provides an easy way for travelers to digitally search, compare, book, pay and access their desired wellbeing experience in any given destination. Through the merger, BODDY’s footprint grows to over 30 countries across Europe, Asia and The Americas.

BODDY, through its global network of travel partners such as hotels, airlines and travel agencies, offers thousands of wellbeing experiences to people traveling to or within Europe and Asia. By doing so, the company helps wellbeing operators become visible to a worldwide audience and distribute their products on scalable and untapped distribution channels to unlock new revenue streams.

BODDY has now joined forces with the Danish company TrainAway, a global digital network of more than 1.500 fitness clubs with users from more than 100 countries. By affiliating, BODDY capitalizes on TrainAway’s vast network of fitness & wellness operators to boost its global presence to over 30 countries from Europe to North and South America, The Middle East, South East Asia and Australia. TrainAway will benefit from BODDY’s strong distribution network in the travel industry, including Tripadvisor, Hilton Hotels, Expedia, SWISS, GetYourGuide, and Klook. TrainAway’s core offering will be continued and incorporated into BODDY’s framework.

"This is an extraordinary milestone for both BODDY and TrainAway," says Hannes Boller, CEO of BODDY. “Since spring last year, during countless conversations and constructive dialogue, we've been constantly learning about our respective vision, business lines and growth plans. We were highly impressed by TrainAway’s relentless focus on consumers which perfectly fits into BODDY’s spirit of putting clients and partners always first. It became obvious very quickly that we share the same north star and through the complementary nature of our footprint, assets, products, and technology, this will be the perfect synergetic match.”

The merged company will be headquartered in Zurich. TrainAway CEO, Kenn Gudbergsen, will join BODDY and strengthen the management team as the new Chief Commercial Officer in the combined entity.